Privacy Policy

Print Cakes Ltd Privacy Policy

  1. Introduction

Print Cakes Ltd (We) respect your privacy and are committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

  1. Purpose Of This Privacy Policy

This privacy notice aims to give you information on how Print Cakes Ltd collects and processes your personal data through your use of this website, including any data you may provide through this website when you purchase a product or sign up to our newsletter

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy carefully together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other policies and is not intended to override them.

  1. Controller

PrintCakes will be responsible for your personal data. Print Cakes Ltd collects, uses and is responsible for certain personal information about you. When We do so We are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and We are responsible as ‘controller’ of that personal information for the purposes of those laws.

  1. Contact Details

Our Full details are:

Full name: Print Cakes Ltd

Email Address: Hello@printcakes.co.uk

Postal Address: Print Cakes Ltd, 34 Joan Avenue, Sunderland, GB SR29TA

Telephone Number: 0191 567 3403

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance

  1. Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website we encourage you to read the privacy policy of every website you visit.

  1. Information Collected By Us

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together:

  • Identity Data includes first name, last name, company name and title.
  • Contact Data includes billing address, delivery address, email address and telephone numbers
  • Transaction data includes details about products you have purchased from us
  • Technical Data includes internet protocol (IP) address, your browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Marketing and Communications Data includes your preferences in receiving marking from us and our third parties and your communication preferences.
  1. If You Fail To Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel a product you have with us but we will notify you if this is the case.

  1. Direct Interactions

You may give us your identity and contact information by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • Order a product
  • Subscribe to our publications
  • Enter a competition, promotion or survey
  • Give us some feedback
  1. How We Use Your Personal Information

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified our legitimate interests where appropriate.

We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.  

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customera)    Identity
b)    Contact
Performance of a contract with you
To process and deliver your order including:a)    Manage payments, fees and chargesb)    Collect and recover money owed to usa)    Identity
b)    Contact
c)    Financial
d)    Transaction
e)    Marketing and Communications
a)    Performance of a contract with youb)    Necessary for our legitimate interests (to complete the contract)
To manage our relationship with you which will include:a)    Notifying you about charges to our terms or privacy policyb)    Asking you to leave a review or take a surveya)    Identity
b)    Contact
c)    Profile
d)    Marketing and Communications
a)    Performance of a contract with youb)    Necessary to comply with legal obligationc)    Necessary for our legitimate interests (to keep our records updated)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)a)    Identity
b)    Contact
c)    Technical
a)    Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security and to prevent fraud)b)    Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to youa)    Identity
b)    Contact
c)    Profile
d)    Usage
e)    Marketing and Communications
f)      Technical
Necessary for our legitimate interests (to study how customers use our products/services to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products, marketing, customer relationships and experiencesa)    Technical
b)    Usage
Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant, to develop our business and inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to youa)    Identity
b)    Contact
c)    Profile
d)    Usage
e)    Technical 
Necessary for our legitimate interests (to develop our products and grow our business)
  1. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

  1. Promotional Offers From Us

We may use your Identity, Contact, Technical and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing)

  1. Change Of Purpose

We will only use your personal data for the purposes which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  1. Who We Share Your Personal Information With

We routinely share your personal data such as your name and delivery address with our couriers. This data sharing enables them to despatch the goods you ordered swiftly and efficiently.

Your financial data will be stored by Shopify only for the duration of the purchase transaction.

We will share personal information with law enforcement or other authorities if required by applicable law.

  1. Disclosures Of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 9 above.

  • External third parties as set out in the Glossary
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happen to our business, than the new owners may use your personal data in the same way as set out in this privacy policy.
  1. How Long Your Personal Data Will Be Kept

By law we have to keep basic information about our customers (including contact and identity data) for 6 six years after they cease being customers for tax and disclosure purposes.

In some circumstances you can ask us to delete your data. For more information on this see Request Erasure below.

In some circumstances you may anonymise your personal data (so that it can no longer be identified with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted, unless otherwise stated.

For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy)

  1. Your rights

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you would like to unsubscribe from any emails you can also click on the ‘unsubscribe’ button at the bottom of the emails. It may take up to insert figure days for this to take place

  1. Keeping Your Personal Information Secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

  1. Consent

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent.

How Do I Withdraw My Consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at hello@printcakes.co.uk or mailing us at: Print Cakes Ltd, 34 Joan Avenue, Sunderland GB SR29TA

  1. Changes To This Privacy Notice

This privacy notice was published on insert date and last updated on insert date.

We may change this privacy notice from time to time, when we do make changes they will take effect immediately upon their posting on the website. If the changes are material changes to the policy we will notify you that it has been updated on the website

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

No Fee Usually Required  

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What We May Need From You  

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time Limit To Respond  

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. Glossary

 Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Third Parties  

External Third Parties  

  • Service providers based within the UK and Northern Ireland who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors and insurers based in the UK and Norther Ireland who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom